Estimating university student’s willingness to pay for a cycling-lane

Abstract

It’s expected that providing an adequate bicycling infrastructure will increase cycling demand. This paper estimates the willingness to pay (WTP) of university students of Barranquilla for a bikeway, and studies which factors influence this monetary value. Several studies have pointed out the important influence that attitudes and perceptions have on bicycle use. This investigation includes the psychological factors Environmental friendliness and pro-vehicle attitude in a WTP model as latent variables (LV), and address the question of whether these factors help to better explain the WTP. It was found that including the LV Environmental friendliness and pro-vehicle attitude didn’t add any explanatory power to the WTP model. The results show that the individual’s characteristics and trip’s characteristics are among the most important variables which influence the WTP of university students for a cycling line.