Perception of the consumers about the medium size imported automobile market in Barranquilla, Colombia

Abstract

The automobiles, like means of transport for the people and the improvement of their quality of life, are in direct relation with the vision of which it is well-being for the people, thus when buying concerned familiar cars, the consumers are based on the attributes of quality, endorsement and durability, as well as in the price that the same vehicle has and the facility to fulfill the maintenance, spare parts and support of the vehicle later, where the availability of information and the previous experiences of relatives and close friends become determining factor to use a mark in individual. In this one point, they are the internal factors and external those that affect the perception and use of a vehicle, as well as on the handling of the same one to obtain a clear development and operation of the same one, as well as for their handling and particular and defined transformation, in where the concerned cars are seen like more reliable but with a higher price, thus through this one study the conditions and factors appear which they condition the perception of the consumers of this one type of market, as well as the use and handling that such they give him, elements to consider to be able to obtain a high satisfaction in this one market.